Software development and technical advisement.
Software is much more than a technical effort. It's a human effort of innovation, communication, and collaboration. Software itself has no inherent value; when not effectively leveraged and integrated, its cost can be difficult to justify. When software is used effectively as a tool for propelling and facilitating the work its users, its effects become powerful and its value obvious. It's not a single piece of software or hardware, but rather an ongoing endeavor to join all facets of an organization together; its information, its objectives, its employees, and most importantly, its customers.